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Friday, 5 April 2013

Mc Donald’s

            Mc Donald leads the global market in terms of sales margins in the fast food business. The company has more than 32,400 subsidiary branches globally with a market presence in over 100 countries worldwide. In the Unites States (US) alone, there are 14,000 golden arches locations in the country. The company is popular for its Big Marcs, Quarter Pounders and Chicken McNuggets and its eateries are characterized by drive through designs or dine in restaurants. Mc Donald restaurants are commonly found in airport eateries and other busy locations. A great proportion of Mc Donald restaurants are majorly run through franchises and such like agreements (Pae, 2009).
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