1.What is Bounce Rate?
A) the percentage of visits to your site where the visitor
viewed only one page and then exited without any interaction on your site
B) the number of times unique visitors returned to
your website
C) the percentage of sessions for which the visitor
can be tracked as unique
D) the percentage of site exits
2.How would you track visitors coming from an
email, banner, or newsletter campaign?
A) by manually
tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from
any campaign automatically
C) by turning autotagging on
D) It is not possible to track visitors coming from
non-AdWords campaigns
3.What does a high bounce rate on a landing page
associated with a particular keyword suggest?
A) The keyword will have a relatively high ROI
B) The content
on the landing page does not properly match the expectations of visitors who
searched on that keyword
C) The landing page is highly relevant to the
keyword
D) You should stop buying the keyword
4.How would you set up Google Analytics to
attribute conversions to the original referring campaign?
A) Add "utm_nooverride=off" to the end of
your campaign URLs
B) Conversions are attributed to the original
referring campaign by default
C) Add
"utm_nooverride=1" to the end of your campaign URLs
D) Conversions are attributed to the most recent
campaign and there is no way to modify this behavior
5.How is click-through-rate calculated?
A) clicks /
impressions
B) visits / impressions
C) clicks / visits
D) absolute unique visitors / impressions
6.You want to exclude your company's internal
traffic from your reports. Which RegEx would exclude the IP range 193.88.222.1
to 193.88.222.10? (Hint: Use the RegEx Generator in the Google Analytics Help
Center)
A) 193\.88\.222\.(1 -10)
B)
^193\.88\.222\.([1-9]|10)$
C )193.88.222.1-10
D) 193\.88\.222\.[1 -9]| 10
7.Your website uses a shopping cart on a different
domain. To ensure that visitor session data is retained when switching domains,
which of the following do you need to implement?
A) the _link()
or _linkByPost() method
B) the _trackTrans() method
C) the _setLocalRemoteServer() method
D) This is tracked automatically; no additional
configuration is required
8.How would you find out which keywords visitors
from Tokyo used to find your site?
A) This information is not available in Google
Analytics
B) Search for "Tokyo" in the All Traffic
report
C) Select the
"Keyword" dimension in the Map Overlay (Location) report
D) Select the "City" dimension in the
Keywords report
9.You are running a correctly tagged email campaign
that refers visitors to your website. How would you track conversions
associated with the campaign in cases where visitors did not convert in the
first instance, but instead returned at a later time by typing the URL of your
site directly into their browser?
A) You cannot track conversions when a visitor
returns as "direct" (i.e. by typing the URL of your site directly
into their browser)
B) Google Analytics does this by default (within 18
months)
C) Google Analytics does this by default (within 6
months)
D) Tag the URL
in the email with a campaign of "nooverride"
10.A visitor arrived at your website via referrer A
on one occasion, and then via referrer B on another. During the second visit,
the visitor completed a purchase transaction. To what source will the purchase
transaction be attributed?
A) referrer B
B) referrer A
C) direct
D) (not set)
11.You define a URL Destination goal by_.
A) editing the
profile and specifying the request URI of the conversion page
B) adding the e-commerce code to the goal page
C) adding the conversion ID to the tracking code on
the goal page
D) dragging the goal page onto the Dashboard
12.Which reports tell you how many automatic
crawlers (search engine robots) visited your website?
A) Google Analytics does not track the vast
majority of crawlers since they are classed as personally identifiable
information
B) Google Analytics does not track the vast
majority of crawlers since most do not have IP addresses
C) The Network Properties reports
D) Google
Analytics does not track the vast majority of crawlers since most do not
execute JavaScript
13.What is one way of determining whether an
increase in Average Time on Site actually reflects an increase in site
interaction?
A) look for a corresponding increase in Bounce Rate
B) look for a corresponding increase in Direct
visits
C) look for a
corresponding increase in Pages/Visit
D) look for a corresponding decrease in Direct
visits
14.You are an online merchant. A customer makes an
order to be delivered to his home address. He then decides to make a separate
order to be delivered to a friend's address. How many transactions will be
reflected in your reports?
A) 0
B) 1
C) 2
15.Which of the following could be measured by
defining a goal in Google Analytics? (Select all that apply)
A) the
percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the
percentage of visits which contain only one page view
D) the
percentage of visits during which visitors spent at least 2 minutes on the site
16.What kind of intelligence events are available
in Google Analytics? (Select all that apply)
A) Automatic
alerts
B) Custom alerts
C) Weekly alerts
D) Daily alerts
17.You notice that the goal conversion rate in your
Site Search Terms report is different from the Goals menu report, what is the
likely reason for this discrepancy?
A) Not all
visits include a site search; only those which did are included in the conversion
rate calculation in the Site Search Terms report
B) The Site Search Terms report is only able to
show goal conversion rates for one of your goals
C) Of those who perform a search during their
visit, fewer are likely to convert
D) This is a bug; the figures should match
18.Which is the recommended parameter for
identifying different versions of an ad?
A) utm_creative
B) utm_medium
C) utm_content
D) utm_ad
19.What is the purpose of the URL builder?
A) to optimize landing pages
B) to generate a
URL with tracking parameters
C) to generate the URL tracking parameters that
need to be appended to an organic search result
D) using the URL Builder is required to track
AdWords visits
20.Which report would you use to assess whether
visitors who search your website have a higher conversion rate than visitors
who do not?
A) Site Search Overview report
B) the Goal
Conversion tab on the Site Search Usage report
C) the Goal Conversion tab on the Search Terms
report
D) It is not possible to obtain this data
21.Which of the following will Google Analytics
track by default? (Select all that apply)
A) the referrer
that directed a visitor to your site
B) the number of
visitors to your site
C) the average
amount of time people spent on your site
D) the click path of an individual visitor
22.Which is the recommended way to prevent URL
query parameters (session_id, for instance) from appearing in Content reports?
A) Create an exclude filter in the profile
B) Create an include filter in the profile
C) Exclude them
in the main Profile Settings
D) This is not possible
23.Which of the following would prevent you from
creating a new profile in Google Analytics? (Select two)
A) You have not opted in to Benchmarking
B) You do not have access to the code of the
website
C) You do not
have admin rights to the Analytics account
D) You have
already reached the maximum number of permitted profiles for your account
24.You have two profiles which track the same web
property. You copy a URL Destination goal from Profile 1 and enable it in
Profile 2. A week later, you find you are receiving goal data in Profile 1 but
not in Profile 2. Which of the following could be the reason? (Select two)
A) Profile 2 has
colliding filters that prevent any data from appearing
B) Profile 2 has
a filter that manipulates the Request URI
C) The tracking code has been incorrectly applied
in Profile 2
D) AdWords has been incorrectly linked to the
profile
25.Which of these best defines a URL Destination
goal in Google Analytics?
A) the most popular page on your site
B) a page that has given you revenue
C) a KPI
D) a website
page viewed by the visitor once they have completed a desired action
26.Which of these definitions best describes what a
referrer is?
A) the URL of
the website from which a visitor came
B) the web page to which your server defaults when
no page on the domain is specified
C) a virtual container for holding computer files
D) the process of converting a numeric IP address
into a text name
27.Why might a website www.mysite.com have traffic
appearing as coming from "mysite.com / referral"?
A) On some pages of mysite.com, the Google
Analytics Tracking Code is called more than once
B) These are returning visitors to mysite.com
C) Autotagging has not been enabled
D) mysite.com
has several subdomains and the Google Analytics Tracking Code has not been
customized accordingly
28.How would you configure a profile to include
only Google CPC data?
A) Add two include filters to the profile: one
requiring Campaign Source to be "google", and the other requiring
Campaign Medium to be "cpc"
B) Add an include filter requiring Campaign Source
to be "google I cpc"
C) Link the
profile to your Ad Words account
D) This is not possible
29.Which is NOT a standard Google Analytics
campaign variable?
A) utm_source
B) utm_adgroup
C) utm_term
D) utm_content
30.Which of these are available in Real-Time
reporting? (Select all that apply)
A) Active number of visitors
B) Total number of visitors today
C) Pageviews per
minute
D) Pageviews per
second
31.How can you ensure that clicks and visits match
in your AdWords Campaigns report?
A) Place the Google Analytics Tracking Code before
the </body> tag
B) Enable
autotagging in AdWords
C) Make sure your browser allows cookies
D) You can't because Google Analytics tracks visits
and imports click data from AdWords
32.Which of the following are elements of the Event
Tracking data model?
A) categories,
actions, labels
B) actions, titles, values
C) actions, labels, methods
D) categories, labels, formats
33.True or False: In Google Analytics, you can see
how many visitors are on your site right now.
A) True.
B) False.
34.Which of these best describes the differences
between a first- and a third-party cookie?
A) A first-party cookie is a temporary cookie and a
third-party cookie is a persistent one
B) A first-party
cookie is set by the same web site you are visiting, a third-party cookie is
set by a different web site than the one you are visiting
C) A first-party cookie is set by a different web
site than the one you are visiting, a third-party cookie is set by the same web
site as the one you are visiting
D) A first-party cookie may only contain one
attribute, a third-party cookie may contain several attributes
35.Which of the following is true about Visit
Duration?
A) Visit
Duration categorizes visits according to the amount of time spent on the site.
B) Visit
Duration is the same metric as Avg. Time on Site.
36. True or False: The order in which filters
appear in your Profile Settings matters
A) True: Filters
are executed in the order in which they appear
B) False: Filters are not executed in the the order
in which they appear
37.Where do you find the URL Builder?
A) in Conversion University
B) in "Settings" > "Edit"
> "Main Website Profile Information"
C) in the Help
Center
D) You must ask a Google Analytics Authorized
Consultant for access to the URL Builder
38.You are implementing e-commerce tracking on your
client's site. Their site does not use an "affiliation" field. Which
of the following is an example of a correct implementation?
A) _gaq.push(['_addTrans',
'1234',
'11.99',
'1.29',
"5",
'San Jose',
'California',
'USA'
]);
_gaq.push(['_addltem',
'1234',
'DD44',
'T-Shirt',
'Green Medium',
'11.99',
'1'
]);
_gaq.push(['_trackTrans']);
B)
_gaq.push(['_addTrans',
'1234',
'',
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA'
]);
_gaq.push(['_addltem',
'1234',
'DD44',
'T-Shirt',
'Green Medium',
'11.99',
'1'
]);
_gaq.
push(['_trackTrans']);
C) _gaq.push(['_addTrans',
'1234',
// affiliation or store name
'11.99',
'1.29',
'5'
39.Temporary cookies differ from persistent cookies
because:
A) temporary cookies cannot last for more than 30
minutes
B) temporary
cookies are removed when you close your browser
C) temporary cookies can be deleted while
persistent cookies cannot
D) temporary cookies are set by a third party
40.What kind of cookies does Google Analytics use?
A) first-party; utma, utmb, utmd
B) first-party;
utma, utmb, utmz
C) third-party; utma, utmz, utmv
D) third-party; utma, utmb, utmz
41.Which of the following are metrics?
A) Browser
B) City
C) Pageviews
D) Avg. Time on
Site
42.How might you use the information in the Landing
Pages report? (Select two)
A) to see where
visitors are entering the site
B) to identify
your high bounce-rate landing pages
C) to see where visitors are exiting the site
D) to identify your most-visited site pages
43.Which of the following are dimensions?
A) Screen
Resolution
B) Region
C) % New Visits
D) Bounce Rate
44.If you manually tag your AdWords campaigns,
which one of the following AdWords attributes would you be able to view in your
Analytics reports?
A) Placement URL
B) Match Type
C) Campaign
D) Ad Group
45.Which of the following should you manually tag
with campaign tracking variables?
A) organic search results, referrals and bookmarks
B) banner ads, referrals, and all CPC campaigns
C) AdWords campaigns only
D) banner ads,
email campaigns, and non-AdWords CPC campaigns
46.Why is it important that you maintain one
unfiltered profile when using filters with your analytics account?
A) There is no reason to maintain an unfiltered
profile
B) You can only use predefined filters with
unfiltered profiles
C) Without one unfiltered profile, you will not be
able to use a filter for multiple profiles
D) You will need to configure your goals in the
unfiltered profile
E) Since raw
data cannot be reprocessed, maintaining an unfiltered profile ensures that the
original data can always be accessed
47.Your AJAX-based gaming website is hosted on a
single html page. Which is the best way to measure the percentage of visits
during which more than 5 games were played? (Select the best answer option)
A) Track each game-play as an event and define a
goal for greater than 5 events per visit.
B) Track each
game-play as a virtual pageview and define a goal for greater than 5 pages
viewed per visit.
C) Track each game-play as a virtual pageview and
define 5 separate goals, one for each virtual pageview.
D) Track each game-play as an event and define 5
separate goals, one for each event.
48.You manage a website that sells household
appliances. Your site assigns the product id 17 (pid=17) to all pages related
to refrigerators. You would like to have a profile where your data includes
only pages on your site related to refrigerators. Which of the following would
accomplish this?
A) Filter 1-- Type: Custom Include; Field: Request
URI; Pattern: "/refrigerator"
Filter 2-- Type: Custom Search and Replace; Field:
Request URI; Search for "pid=17" and replace with
"/refrigerator"
B) Filter 1--
Type: Custom Search and Replace; Field: Request URI; Search for
"pid=17" and replace with "/refrigerator"
Filter 2-- Type: Custom Include: Field: Request
URI: Pattern: "/refrigerator"
C) Either of these would work
49.What does _trackPageview() do?
A) expedites page load time
B) enables e-commerce tracking
C) registers a
pageview
D) registers an internal site search
50.Which of the following could explain why Google
CPC visits are not showing up in Google Analytics? (Select all that apply)
A) The wrong match type has been selected in the
profile settings
B) Autotagging
has not been enabled
C) A redirect on
the landing page stripped out the gclid
D) Ecommerce has not been enabled and no goals have
values
51.You have had your Google Analytics account for
months, and have been successfully tracking traffic to a web property in
Profile 1. You created a duplicate profile -Profile 2- but the profile's
reports are not showing any data.
Which of the following would help explain the
situation? (Select two)
A) You created
Profile 2 less than 24 hours ago
B) There are
conflicting filters applied to Profile 2 which are preventing data from coming
through
C) You do not have access to the data
D) You applied a custom lowercase filter
52.Why can AdWords Clicks differ from Analytics
Visits?
A) Some
visitors may have JavaScript disabled
B) Some
visitors may be blocking cookies
C) 'Clicks'
and 'Visits' are different metrics
D) All of the
above
53.Does Google Analytics track visits to cached
pages?
A) Yes; the
JavaScript is executed even from a cached page
B) No, the JavaScript is not executed from cached
pages
54.Can Google Analytics track search engines other
than those that it tracks by default?
A) No, the list of recognized search engines is
maintained by Google
B) Yes, by
modifying your Google Analytics Tracking Code
C) Yes, by adding the search engines to the
Analytics Settings page
D) No. Google Analytics only tracks visitors coming
from the Google search engine
55.Which of the following is NOT possible?
A) creating three profiles that track the same
website
B) creating a
profile that aggregates data from different Google Analytics accounts
C) creating 40 profiles
D) enabling Site Search for the profile being
created
56.Which of the following could be used to track
Flash events? (Select two)
A)
_trackPageview()
B) _trackEvent()
C) _link()
D) _flashSite()
57.What technologies does Google Analytics use to
track visitors?
A) Java and four temporary cookies
B) JavaScript and third-party cookies
C) JavaScript
and first-party cookies
D) HTML only
58.What would prevent URL Destination goal
conversions from being recorded? (Select all that apply)
A) The conversion page has the incorrect tracking
code
B) The match type in the goal definition is
incorrect
C) There was a misspelling in the URL of the goal
definition
D) The Google Analytics Tracking Code is missing
from the conversion page
59.Which of the following is not a valid dimension?
A) Country/Territory
B) City
C) Address
D) Region
60.Where on the appropriate page(s) should
e-commerce tracking code be placed?
A) The e-commerce tracking code should replace the
standard Google Analytics Tracking Code
B) The e-commerce tracking code should be placed
before the standard Google Analytics Tracking Code
C) The
e-commerce tracking code should be placed after the standard Google Analytics
Tracking Code
61.What are the benefits of linking your AdWords
account with your Google Analytics account? (Select all that apply)
A) this will
allow Google Analytics to differentiate between Google CPC and non-Google CPC
visits
B) this will allow you to access your Analytics
data from within the AdWords interface
C) this will
allow you to have AdWords cost data imported into your Analytics account
D) this will
allow Analytics to calculate ROI of your AdWords spend
62.Is it possible to make the Pages report display
different names than the actual page pathnames?
A) Yes, you can
rename the pages by entering the desired request URI in the call to
_trackPageview();
B) Yes, you can rename the pages by entering the
desired URI in the call to link();
C) You need to talk to your webmaster to change the
settings of the server to allow arbitrary parameters
D) No, it is not possible
63.Which of the following would cause Google
Analytics to track a visitor as new even if they had been tracked during their
previous visit to the site? (Select all that apply)
A) if the
visitor is blocking cookies
B) if the visitor has JavaScript disabled
C) if the previous visit occurred 6 months ago
D) if the
visitor used a different browser for the return visit
E) if the
visitor deleted cookies after the first visit
64.Which of the following may only be added to a
profile by an administrator?
A) Custom Alerts
B) Annotations
C) Goals
D) Advanced Segments
65.You have two websites with different domains
(e.g. Mysite.com and Yoursite.com) which you want to track under a single
Google Analytics account. Why would you link the sites using the _link()
method?
A) to allow Flash content from Mysite.com to
display on Yoursite.com
B) to preserve
visitor and session information across the two domains
C) to add Mysite.com to the list of referrals
D) to clear all the cookie information
66.Select the Goal URL pattern and match type that
will count all of the following pages as conversions:
http://www.mysite.com/shoes/buy.asp
http://www.mysite.com/shoes/buy.asp?prodid=9
http://www.mysite.com/shoes/buy.asp?prodid=100
A) pattern is "/shoes/buy\.asp?" and
match type is "Head Match"
B) pattern is "/shoes/buy.asp" and match
type is "Exact Match"
C) pattern is
"/shoes/buy.asp" and match type is "Head Match"
D) pattern is "/shoes/buy.asp?prodid=.*"
and match type is "Exact Match"
67.Why might you see a search engine name appear in
the results for your Referring Sites report (e.g. "google.com")?
A) Someone was referred to your site via a search
result page, but the keyword was not captured
B) Someone was
referred to your site via a link on a personalized search engine page such as
iGoogle
68.Which campaign tracking variables should you
always use when manually tagging a URL?
A) utm_campaign, utm_adgroup, utm_term
B) utm_source, utm_content
C) utm_content, utm_campaign
D) utm_source,
utm_medium, utm_campaign
69.Which of the following visitors would be
reported as coming from "direct / (none)"? (Select wo)
A) visitors who
typed your site's URL directly into their browser
B) visitors who
came to your site via a bookmark
C) visitors who came to your site via a banner ad
D) visitors who came to your site via an AdWords
campaign
70.On mysite.com. all the e-commerce transactions
are assigned to a single traffic source: mysite.com / referral. Which of the
following are possible explanations?
A) This transaction page has an outdated version of
the Google Analytics Tracking Code
B) Autotagging has not been enabled and none of the
referring links contain tags
C) The transaction page contains code that is
setting the source improperly
D) The
transaction page is on a subdomain and cross domain tracking has not been
correctly implemented
Which of the
following are possible uses of profiles within a single Google Analytics
account? Select all
a. to look
more closely at traffic to a specific part of the site (a page or selection
pages)
b. to track web domains that belong to
another account
c. to look
more closely at traffic to a specific subdomain
d. to
limit a user's access to a segment of data
Which of the
following reports display e-commerce revenue data?
(I)the adwords campaign report
(II) the All traffic report
(III)the e-commerce section reports
a. I only
b. I and II only
c.
I,II,and III
d. none of the above
What would prevent
URL Destination goal conversions from being recorded? Select all that apply
a. the
conversion page has the incorrect tracking code
b. The
Google Analytics Tracking Code is missing from the conversion page
c. There
was a misspelling in the URL of the goal definition
d. The
match type in the goal definition is incorrect
Where is e-commerce
tracking code usually placed?
a. on all pages in the funnel
b. on the landing page
c. on the destination url
d. on the
purchase confirmation or "thank you" page?
Which of the
following G Analytic methods can be used
to create virtual pageviews?
a. _link()
b. _setAllowLinker()
c._setAccount()
d._trackPageview()
Which of the
following would prevent you from creating a new profile in G.A.? Select two
a. you have not opted in to Benchmarking
b. You do not have access to the code of the
website
c. You do
not have admin rights to the Analytics account
d. You
have already reached the maximum number of permitted profiles for your account.
Which search engines
can Google Analytics track by default?
a. most
widely-used search engines worldwide
b. only google.com
c. only the local Google search engine for the
country you are in
d. only the search engines that you added to
the G.Analytics Tracking Code
Why would anyone want
to create virtual pageviews?
a. To track session ids
b. To track a website that uses frames
c. to track a website that uses style sheets
d. To
track visitor activity that does not generate a pageview
You define a goal
using Regular Expression Match and the following RegEx:
^/products/show
Which pages will count as conversions?
(I)
http://products.mysite.com/products/show/?prodid=1001
(II)http://www.mysite.com/sales/products/show.asp
(III)http://products.mysite.com/show.php?id=101
(IV)http://www.mysite.com/products/show.asp?id=1002
a. I and II
b. I and IV
c. I,II, and IV
d. None of
above
You want a single
table, to be downloaded to a spreadsheet,
that shows Visits and Pageviews for every combination of City and
Browser. Which of the following would work best for this purpose?
a. Explorer option in a custom report
b. Flat
table option in a custom report
c. "Add Report Tab" option in a
custom report
d. This is not possible
Which of the
following statements is true?
a. each
profile has its own goals
b. each account has its own goals
c. each web property has its own goals
d. each tracking code has its own goals
What kind of
personally identifiable data is available by default in G Analytics reports?
a. No
personally identifiable data is available
b. visitor IP Adress
c. visitor age groups and genders
d. user logins
Which of the
following are possible uses of filters? Select all that apply
a. Limit administrative capabilities for
selected user(s)
b. Replace
complicated page URLs with readable text strings
c. Exclude
visits from a particular IP adress
d. Report
on only a subdomine or directory
e. Include
only traffic coming from a particular campaign
Your website uses a
shopping car on a different domain. To ensure that visitor session data is
¿related? when ¿satching? domains, which of the following do you need to
implement?
a. the _setLocalRemoteServer() method
b. The _trackTrans()method
c. the
_link()or_linkByPost()method
d. This is tracked automatically, no
additional configuration is required
Which of these best
describes what a cookie is?
a. a temporary storage area that a web
browser or service provider uses to store common pages and graphics that have
been recently opened
b. a small
text/data file written to a visitor's machine bya a web server
c. The ammount of data that can be transmited
along a communications channel in a fixed amount of time
d. a ¿tiny? blank image stored on a web
analitycs server
Throughout a checkout
process the request URI of the page (/checkout.?¿¿?)does not change for the
last 3 steps. What is the recommended way to distinguish these steps in Google
Analytics?
a. On each page, add a unique request URI as
an argument to _setAllowLinker()
b. On each
page, add a unique request URI as an argument to _trackPageview()
c. On each page, add a unique request URI as
an argument to _setDomainName()
d. On each page, add a unique request URI as
an argument to _link()