Assignment 3: A New Strategy for Kodak
Due Week 9 and worth 300 points
Review Case 28 "The rise and fall of Eastman Kodak: Will it survive
beyond 2012?" located in the textbook. Assume that you have been hired
by Kodak as a business consultant to recommend a new corporate-level
strategy for the company to improve declining sales, increase
profitability, and expand the company to the Cloud service industry.
Write a five to seven (5-7) page paper in which you:
1. Establish five (5) key objectives for Eastman Kodak that encompasses
the operational, financial, human resource aspects of the business.
Next, argue that each of the established objectives is essential to the
success of the company within the Cloud service industry.
2. Analyze Kodak’s horizontal and vertical integration strategy and
determine the corporate level strategy that is more appropriate for the
company to establish a competitive advantage in the Cloud service
industry. Provide a rationale for the determination.
3. Determine five (5) ways in which pursuing a multibusiness model based
on diversification may increase profitability for the company. Provide
at least two (2) examples of such use of a multibusiness model from
industry to support the rationale.
4. Recommend one (1) implementation strategy for Eastman Kodak that
considers organizational design, strategic control systems, structure,
and the type of organizational culture fitting for the organization and
its new industry. Justify the recommendation.
5.
Speculate
on the way in which both the corporate-level strategy and the
implementation strategy you recommended in Question 2 and Question 4
would support ethical business behaviors. Analyze the significant manner
in which ethics, corporate social responsibility, and environmental
sustainability impact the implementation of the strategies that you have
recommended.
6. Use at least three (3) quality academic resources in this assignment.
Note: Wikipedia and similar type Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.
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