Group is
required to analyse the UK’s energy market (specifically the suppliers of
electricity and gas) and should answer the questions below. Each question
states the mark allocation, indicating the importance of each question. NOTE:
5% of marks are for completion of the GROUP reflective statement.
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1. You should do a 100 word introduction to your
project. (2% of marks)
2. Outline the trend in sales by the major companies
who supply energy in the UK over the last 5 to10 years, and analyse the
structure of the UK energy supply sector. To do this, you should;
·
Identify the main companies involved and
their market shares.
·
Explain what type of market structure
exists, with supporting evidence.
·
Explain, using economic diagrams, how
price and output is determined by a typical firm (ie: one energy supply
company) which is operating in the market. (Note that your market will be
imperfect competition, not perfect competition. Thus, you cannot use supply and
demand diagrams in this question). (25% of marks).
References:
-Sloman J & Jones E, Essential Economics for
Business, (formally Economics and the Business Environment)
-Begg D & Ward D, Economics for Business
-Ferguson K, Essentials of Economics
-Cole R, Tips on How to Compare Market Structures
Economics Today, January 2014 (this can be found in the 2nd floor office in the
library)
-Ornaghi C, The Energy Market. Is it Competitive?,
Economic Review, April 2014 (this can be found in the 2nd floor office in the
library)