TIMOTHY’S WORLD COFFEE INTO GERMANY

SWOT analysis is a tool that can be used to analyze strengths, opportunities, weaknesses and threats of timothy’s world coffee into Germany. SWOT analysis shows what the company can and cannot achieve, and some of the possible opportunities and threats

Strengths

Consistency and high quality products

High visibility locations to attract customers

Limited brands which lower the costs related to shipping and inventory

Located in diverse regions

Opportunities

Expand into new Germany market

Demographic markets

Diversify market offering

Brand expansion

Use of technology in coffee production

Weakness

High prices of its products

Too focus on growth (may destabilize the already established markets)

Huge reliance on revenue from K-cup and Keurig sales

Threats

Substitute competitors in the food and beverage industry

Stiff competition from other coffee retailers such as McDonald’s and its McCafé, Tchibo, Starbucks, Segafredo and Balzac

Versatility of coffee market

Cultural and political effects