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Sunday, 7 April 2013

Group Dynamics

            Group dynamics practically exists out of the fact that individuals posses different personalities in the way they relate in a given business environment. Group dynamics in its totality revolves around the functionality and nature of different groups. For effective management and efficient functionality of different aspects of the organization, business entities need to understand the functionality of groups. The urge to identify with a certain group has over the years proved to be a powerful force that reckons above individual personalities. Moreover, group dynamics have been observed to override beliefs, values and preferences of different individuals in an organization. The magnitude of group dynamics is therefore set to affect the human potential in an organization (Needham, 1999, p. 308).
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