Introduction
Conflict may be
defined as the real or perceived individual or social opposition to the most
basic needs, wants and values that causes disagreement and or cut throat
competition when not checked. It is multifaceted and diverse. Companies have
different ways of dealing with conflict or minimizing the impact of it in the
operations of the company. In this paper I will look at and analyze a book: Future
of Success, by Reich (2000). The book by Reich focuses and deeply suggests ways
of minimizing the impact of interpersonal, organizational and technological
conflicts with a special attention to the American culture. The writer notes
that it is important for a person to look at one self and try and fit in the
social setting of the workplace while accommodating behaviors, ideals and
personal opinion of others.
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