Creative Campaign

A creative approach is often the only way to cut through the clutter. Your task is to develop a creative campaign idea for for a small-to-medium organisation in your local area.
Using one of the strategy approaches outlined in Chapter 6 (pp 138-144) and your own academic research into creative plans develop your own creative idea for an organisation. As part of your creative strategy you should outline the following concepts:

Target audiences (primary, secondary)
Objectives (what do you want the audience to do/think/feel?)
Strategic approach (pp 138-144)
Message content (include a slogan/tagline)
Style (e.g. colours, level of sophistication) and
Tone (e.g. funny, serious)
Suggested organisation types for this project would include:

Not for profit organisations such as Rotary, Lions, or Headspace
Local sporting clubs such as Sporting Shooters Association, Touch football club
Small businesses such as butchers, hairdressers, insurance agents, financial planners, wineries.
Please note: You must have your chosen organisation approved by your Lecturer BEFORE you begin the assignment.

Rationale
The purpose of this assessment is to create an engaging and original creative strategy for a small-to-medium organisation. The student needs to demonstrate:

An understanding of creative strategies theory
An ability to apply theory to help develop and justify their creative idea
An innovative approach
Marking criteria
Theoretical foundation-15 marks

Developed understanding of theory
Excellent use of academic journals
Critical analysis
Application of theory to real life organisation -15 marks

Strongly argued application of theory to justify creative strategy
Innovation and creativity
Referencing-5 marks

Excellent application of APA referencing style both in-text and for the reference list
Presentation and writing style-5 marks

Excellent report writing style. Very well presented
General Comments ___________ /40


please kindly write the task in report style format and also i already choose the organisation as you can decide:
1.Local Milk Bar
2. Car Service
3. tyre shop

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