500 words, all new content, 2 references
Discuss the primary research instrument you will develop to determine
how to differentiate your company’s product or service from the
competition.
- Based on your research, how do you believe the target audience perceives the product or service? Why?
- Students should also start to sketch out the demographics and psychographics of the target market or population sample they will use to collect data. This will help them with developing the specific research survey in Week 3.
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