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Wednesday, 22 January 2014

Assignment:Business Strategy

1. Presentation

Produce a presentation. The Presentation must be written in professional manner and properly referenced. The presentation must be designed for 20 slides maximum. You should use tables and diagrams to support your presentation to illustrate the text. You may produce the Presentation in a group however you must provide speaker notes for each slide individually.
Assessment Type: Individual*

*You may choose to research individually although you are highly encouraged to work within a group of 2- 3 group members in gathering information. You must however produce the presentation individual and are marked individually.
Read the following introduction on Sony Ericsson.
Sony Ericsson is one the world’s leading providers of mobile multimedia devices including phones, accessories and PC cards. Established in 2001 as a 50:50 joint venture of Japanese company Sony, a leading consumer electronics supplier, and a Swedish company Ericsson, market-leader in network infrastructure and telecoms, Sony Ericsson is a global company having their global management based in London and R&D in Sweden, UK, France, Netherlands, India, Japan, China and the US.
Sony Ericsson has a key presence in both developed and developing markets and is the world’s fourth-largest maker of handsets. Employing over 7,500 employees over 40 countries, the management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and Executive Vice-President and Head of Sales Anders Runevad, the former President of Ericsson Brazil (sonyericsson.com).
The main competitors of Sony Ericsson are Motorola, Inc., Nokia and Samsung. This is an industry depending on purchases, telephone and cable companies, data communication providers and broadcasters. Sony Ericsson sales in Q3 2008 is €2,808m and this is a 10% decline from Q3 2007 results which was €3,108m. Their gross profit has dropped by 35% from 2007 to 2008 (Sony Ericsson Press Release 17/10/2008)
The above is Sony Ericsson’s position in year 2008. Carry out an extensive research and analysis on Sony Ericsson and produce a presentation on below points.

 Explain the context of Business Strategy. Using Sony Ericsson’s as an example explain, what mission, visions, objectives, goals and core competencies of an organisation (LO 1.1)
Identify and explain Sony Ericsson Stake holders and explain the importance of stakeholder analysis. (LO 2.3)
Conduct an environmental and organisational audit on Sony Ericsson. As a minimum requirement you must carry out a PESTLE analysis, Porter 5 Force analysis and an internal audit. (LO 2.1, 2.2)
Review the issues involved in strategic planning and explain the different planning techniques available (LO 1.2, 1.3)
Learning Outcomes and Criteria covered by this Assignment
Summary of learning outcomes
To achieve this unit a learner must:
1. Understand the process of strategic planning
2. Be able to formulate a new strategy
3. Understand approaches to strategy evaluation and selection
4. Understand how to implement a chosen strategy.


On successful completion of this unit a learner will:

LO 1 Understand the process of strategic planning
LO 1.1 explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies
LO 1.2 review the issues involved in strategic planning
LO 1.3 explain different planning techniques

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