Synthesize
what you have learned from the course readings, text, and discussions regarding
a “space” (digital) and a “place” (physical) presence for an organization.
Develop a two- to three-page paper in the correct APA writing style and analyze
the marketing implications for reaching market segments using both mediums. How
can customers move effortlessly from one to another? Do all market segments
enjoy shopping at both, or should specific market segments use space or place
exclusively? Give examples of companies who have successfully established a
space and/or place presence. Include a minimum of 2-4 resources; 1 resource
must be peer reviewed. List the resources in the correct APA writing style.
Required Text Mullins, J. W., Walker, Jr., O. C., & Boyd, H. W. (2010).
Marketing management: A strategic decision making approach (7th ed.). Boston:
McGraw-Hil Required Articles Levitt, T. (1975, September-October). Marketing
myopia. Harvard Business Review, 53(5), 26-40. Retrieved from
www.casadogalo.com/marketingmyopia.pdf. Porter, M. (2002). What is strategy?
The Free Library. Retrieved from www.thefreelibrary.com/Michael Porter:What is
Strategy?-a085608624 Smallwood, J. E. (1973, Winter). The product life cycle: A
key to strategic planning. In Enis, B. M., & Cox, K. K. (Eds). Marketing
classics: A selection of influential articles. Boston: Allyn and Bacon.
Retrieved from www.bus.ucf.edu/jallen/secured/Smallwood.pdf.l Irwin. ISBN:
9780073381169.
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