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Wednesday, 22 January 2014
United Airlines and Cathay Pacific Airlines
We need to compare to airlines (United Airlines and Cathay Pacific
Airlines) in the following areas. Branding Focus(1 page) - What brand
identity is being conveyed by each airline? What do the names of the
airlines represent? How do the brand identities differ and how are they
similar? Modes of booking (and/or technological edge) (2 pages) - Need
to compare the two company's IT focus and how the customer is able to
use technology to book, check-in, change reservations, pick seating or
other add-ons. Also briefly include relative importance of technology in
airline industry. Pricing strategy and Yield (2 pages) - mainly how do
the airlines price per customer segment etc⦠you can probably do some
real time search on routes and compare the web pricing to see
difference⦠does pricing strategy connect to their overall customer
focus?
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